Call Out My Name hitmaker The Weeknd has invested in Toronto Defiant and Splyce's parent company, OverActive Media, also becoming its first global ambassador.
The Canadian singer/songwriter will work on the e-sports brand's 'content building efforts across Canada and around the world' as part of the partnership, and commented 'As a big e-sports fan, I am really excited to be involved in this project. I am looking forward to collaborating with OverActive Media in unique and innovative ways'.